Grey London is an open, ambitious collision of almost 500 people working in London’s Hatton Garden. We are a creative company on a mission to make a different shape of work, partnering with the world’s most ambitious brands to play a meaningful role in culture.
To launch Schwartz's new Flavour Shots range of herb and spice blends locked in oil,
we wanted to break the dusty, tired, traditional category conventions and create
something far more innovative and engaging. What does flavour look like? How does it
sound? These are the questions that inspired ‘The Sound of Taste.’ Several tons of herbs
and spices were rigged to explode in perfect sync with a bespoke track written by MJ
Cole. Each explosion represented an individual piano note or chord, which when filmed in
super slow motion, created a surreal three-dimensional sound scape. We pushed the
campaign further with innovative content: Feel Flavour is an interactive poster uses touch
sensitive inks to turn the surface into an interactive interface, which pairs (via Bluetooth)
with a smartphone or tablet, enabling your device to become a mobile speaker. We
smashed sales targets by 25%, increased awareness and changed attitudes amongst
audiences not previously reached through Schwartz advertising. Our work was also
recognised creatively, picking up a silver Cannes Lion.
More information available at www.digitalbuzzblog.com
No comments:
Post a Comment